28/05/2013
Waveform - toilets
One talking point that often arises when the subject of a festival occurs, the toilets. Depending on the quality of the loo's at the festival this may not be entirely feasible, most likely cheap portaloos. It does however start to show how easily the identity can be transfered over many many deliverables - even starting to use the shapes to generate the door signage for males and females.
23/05/2013
Promo Posters
Going with a slightly different style than overlaying the curved shape over so dominantly. In the final crit a few comments were made about them abstracting from the garments. Here I've tried mix-matching different shots, although trying to keeping the same flow of the models' body.
12 Trips Sections
I'm at a stage now that warrants a lengthy printed mock up. I printed both sections to double check any major errors that could occur once the content is printed and get a feel for how weighty the content would be...
Perspex
After a long while talking about making our own hangers for the brand, Liz and myself thought it would be a good idea to deter from the idea of using mdf and try out perspex. It fits extremely well with her collection, allowing the garments to almost feel as if they're hanging freely.
Wondering how to battle the trouser hangers as connecting clips would ruin the simplicity of the perspex material, a small dip in each end of a few of the hangers will allow trousers to be hung using thin loops sewed inside the garments.
Wondering how to battle the trouser hangers as connecting clips would ruin the simplicity of the perspex material, a small dip in each end of a few of the hangers will allow trousers to be hung using thin loops sewed inside the garments.
Press pack
Liz wants to bring all her promotional material together in a way that draws on elements of her identity; using the same shapes that occur in her logo and other promotional material such as the lookbook. I'm worried it all looks slightly disjointed in this vague mock up but there are still elements to refine including the press release, finished business card and clour invite.
Subscribe to:
Posts (Atom)